Our Methodology

At the core of GEN3’s approach is a pragmatic and structured methodology – the GEN3 Innovation Discipline (G3:ID). The power of the G3:ID Methodology lies in its ability to make innovation a predictable and, therefore, less risky process by applying a scientific and methodological framework for solving technical challenges. G3:ID represents a dramatic expansion and enhancement to the group of innovation tools typically referred to as TRIZ (the Russian acronym for Theory of Inventive Problem Solving).

Cornerstones

• Innovation is defined as a significant movement along a Main Parameter of Value, those elements that drive customer purchasing decisions
• A functional approach is critical to determining the right problem(s) to be solved – the Key Problem may not be the initially stated problem
• All products and technologies evolve according to Evolutionary Trends that are objective and can be predicted
• Function-oriented search uncovers breakthrough solutions in remote fields – many Key Problems have already been solved in other industries and solutions can be adapted