Partnership Model
GEN3’s client partnership model covers a broad range of services tailored to the needs of each client.
| Service Structure | Economic Rationale - Examples | |
|---|---|---|
ResearchBreakthrough Innovation |
High priority innovation projects that can fundamentally alter a company’s profitability or market position | Access open innovation expertise, add R&D bandwidth and flexibility, gain a fresh perspective from the outside, and maintain control of IP |
DevelopmentSustaining Innovation |
Ongoing innovation programs that yield incremental change to secure and maintain market share and profitability | Through client-focussed operations in GEN3’s St. Petersburg research facility – transfer management risk; build capacity without adding staff |
Innovation CapabilitiesKnowledge Transfer |
Structured technical training courses and mentorship sessions that support innovation skills building | Leverage GEN3 methodology experts – accelerate research initiatives; invest in and develop internal staff |
Intellectual PropertyStrategic Positioning |
IP portfolio assessment; strategy and tactics to gain leverage on IP assets (protection, circumvention, licensing) | Exploit IP assets for greater ROI |
Joint VentureNew Business Ventures |
Monetizing new opportunities that arise from breakthrough technology development | Share risk and reward with JV partners; increase likelihood of success through partnership |