Innovation Strategy

GEN3’s strategy offerings are focused on gaining maximum growth and profitability from innovation investments.

Innovation Agenda

Developing an innovation agenda is a critical step for guiding tough choices and allocating resources. Representative services include:

• Product portfolio diagnosis — Where should innovation resources be focused?
• Predictive benchmarking — What is required for market leadership?
• Product development roadmap — How are technologies evolving? Are investments focused on technologies that will change market structures?
• Technology platforms — How can core competencies be leveraged across applications and markets?

IP Strategy

Increasingly, clients are looking to gain a greater return on IP assets. GEN3’s unique methodology helps clients understand and extract greater value from their IP. Representative services include:

• IP strategy development — Is the current IP position understood? Can it be leveraged for better returns? Where are the vulnerabilities and strengths of the current IP portfolio?
• Patent navigation — What technical solutions will enable circumvention of competitive patents and deliver equal or better functionality?
• Technology clusters — What suite of patentable solutions will build a defensible IP position that will yield competitive advantage?